For small businesses it makes good Customer Relationship Management financially viable and allows you to compete with bigger organizations.

The main benefits of E-mail Marketing are:

Active direct marketing: you are in control Typically much higher response rates than traditional direct marketing Niche marketing capability Personalization of content Ease of response for recipient including click through to purchase capability Creates customer loyalty To run a successful campaign there are a number of basic requirements.

These include:

An “opt in form” to request a subscribers information and importantly gain their permission to market to them A database to store this information on and update or remove un-subscribers An E-mail template to write your content to A delivery system to send bulk e-mails with. Our Easy-Mail Marketing package provides small businesses with a complete service to enable you to market to directly to your customers NOW.